The Million Pound Drop Live

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The Million Pound Drop Live is a BAFTA-winning game show which broadcasts live on Channel 4 in the United Kingdom. The show began in May 2010 with Davina McCall having presented the show's eleven series to date. The show uses social networking sites such as Facebook and Twitter to find contestants, and also to promote the show. David Flynn, managing director of Endemol's Remarkable Television, which produced the show, said: "The plan was to create buzz and an air of mystery around the show by trickling information about auditions via Twitter and Facebook, giving fans a level of exclusivity."